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Case Study
Wilber Home Improvement Contractor
The home improvement business primarily relied on offline methods such as local newspaper ads, yard signs, and open house events to generate leads. However, they found it difficult to scale these efforts and reach a wider audience.
Goal: Generate more leads for property sales and rentals.
Strategy
- Facebook Lead Ads: Launched Facebook lead ad campaigns targeting prospective homebuyers and renters.
- Virtual Tours: Created virtual tour content for listings to attract remote buyers.
- Google Ads: Ran PPC campaigns targeting specific neighborhoods and property types.
Results
- Lead Generation: Lead volume increased by 65% over three months.
- Website Traffic: Website traffic We were ic grew by 50%, with a notable increase in visitors to property listings.
- ROAS: Achieved a 6x ROAS on Google Ads campaigns.
- Engagement: Virtual tours received high engagement, with a 30% increase in time spent on property pages.
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