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Case Study
KingWalk Clothing Company
The growing clothing line primarily relied on in-person sales at local markets and pop-up shops, but they faced challenges expanding their reach online.
Goal: Boost online sales and brand visibility for a growing clothing line.
Strategy
- Influencer Partnerships: Collaborated with micro-influencers on Instagram to showcase the clothing line.
- Email Marketing: Developed a segmented email campaign with personalized product recommendations.
- Facebook Ads: Launched targeted Facebook ad campaigns focusing on lookalike audiences.
Results
- Increased Website Traffic: 200% increase in website traffic from social media channels.
- Email Open Rates: Email open rates increased from 15% to 30% due to improved segmentation.
- Revenue Growth: Online sales doubled in three months.
- ROAS: Achieved a 7x ROAS on Facebook Ads, with a significant increase in repeat customers.
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