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Case Study
Hibachi Buffet Restaurant
The local buffet depended mainly on walk-in traffic and word-of-mouth for business. They had limited online presence, with no dedicated strategy to attract online orders.
Goal: Increase foot traffic and online orders for a local hibachi/buffet restaurant.
Strategy
- Local SEO: Optimized Google My Business listing and local SEO for “Hibachi/buffet/asian food near me.”
- Facebook Promotions: Ran Facebook promotions offering discounts for first-time online orders.
- Email Marketing: Developed a loyalty program with exclusive offers for repeat customers.
Results
- Increased Foot Traffic: Foot traffic increased by 30% over three months.
- Online Orders: Online orders grew by 45% due to targeted promotions.
- Email Open Rates: Email open rates improved to 32%, with a high engagement rate for the loyalty program.
- ROAS: Achieved a 6x ROAS on Facebook promotions.
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