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Case Study
Anderson Pool Enclosure
The pool enclosure business traditionally relied on word-of-mouth referrals and local print advertising to generate leads. However, they struggled to consistently attract new customers, especially from affluent neighborhoods.
Goal: Generate high-quality leads for custom pool enclosures.
Strategy
- PPC Campaign: Ran Google Ads targeting homeowners in specific affluent neighborhoods.
- Content Marketing: Created blog posts and videos showcasing the benefits of pool enclosures.
- Landing Page Optimization: Developed a dedicated landing page with a clear call to action.
Results
- Lead Generation: Generated 120 high-quality leads in the first three months.
- Website Traffic: Website traffic increased by 85% due to targeted PPC and content marketing efforts.
- Conversion Rate: Conversion rate on the landing page improved from 5% to 12%.
- ROAS: Achieved a 5x ROAS on Google Ads.
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