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Case Study
Amazon Store
The tech gadget e-commerce store initially used basic social media marketing and organic search strategies, but they were struggling to stand out in a highly competitive market.
Goal: Boost online sales for a tech gadget e-commerce store.
Strategy
- Google Shopping Ads: Launched a Google Shopping campaign for the top-selling products.
- Retargeting Campaign: Used Facebook Pixel to retarget visitors who didn’t complete their purchase.
- Email Automation: Implemented an abandoned cart email series to recover lost sales.
Results
- Revenue Growth: Monthly revenue increased by 75% within three months.
- Increased Conversions: Abandoned cart recovery emails converted 20% of lost sales.
- ROAS: Achieved a 7x ROAS on Google Shopping Ads.
- Website Traffic: Overall website traffic grew by 50%, with a significant increase in returning visitors.
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