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Case Study
Sapphire Health and Wellness Company
The wellness supplements company had a loyal offline customer base but was struggling to increase online sales. Their website lacked SEO optimization, and their digital marketing campaigns were generic and unsegmented.
Goal: Increase online sales and brand visibility for a wellness supplements company.
Strategy
- Influencer Marketing: Collaborated with wellness influencers to promote products.
- Email Segmentation: Implemented segmented email campaigns based on customer purchase history.
- SEO and Content Marketing: Focused on SEO and created content around health benefits and usage tips.
Results
- Revenue Growth: Online sales increased by 85% within four months.
- Email Open Rates: Email open rates increased to 35%, with a high conversion rate.
- Website Traffic: Website traffic grew by 70%, with significant contributions from SEO and influencer campaigns.
- ROAS: Achieved a 7x ROAS on influencer marketing campaigns.
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