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Case Study
Howard Real Estate
The real estate agency was heavily reliant on traditional marketing methods, such as print ads, and radio. Utilized websites for agent listings to generate leads. They did not have a strong digital presence and were not ranking for real estate-related keywords.
Goal: Generate qualified leads for local real estate services.
Strategy
- Content Marketing: Developed a blog and video series addressing common real estate questions.
- LinkedIn Advertising: Targeted professionals with relevant home buying ads on LinkedIn.
- SEO Optimization: Focused on SEO for real-estate-related keywords.
Results
- Lead Generation: Qualified leads increased by 70% over six months.
- Website Traffic: Organic traffic increased by 55%, driven by content marketing and SEO.
- Conversion Rate: The conversion rate for contact form submissions improved by 8%.
- ROAS: Achieved a 6x ROAS on LinkedIn advertising.
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