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Case Study
Westminster Fitness Center
The fitness center had a stable membership base but found it difficult to consistently attract new members or increase class attendance. They primarily used flyers, referrals, and in-house promotions to grow their business but struggled to reach the larger local community.
Goal: Attract new memberships and increase class attendance.
Strategy
- Referral Program: Launched a referral program incentivizing existing members to bring in friends.
- Google Ads: Ran targeted Google Ads for local gym-related keywords.
- Social Media Campaign: Promoted new classes and events on Instagram and Facebook.
Results
- New Memberships: Increased new memberships by 40% in two months.
- Class Attendance: Class attendance improved by 50% due to social media promotions.
- Website Traffic: Website traffic grew by 60%, primarily from Google Ads and social media.
- ROAS: Achieved a 5x ROAS on Google Ads campaigns.
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