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Case Study
United Schools Non-Profit Organization
This non-profit organization relied heavily on in-person fundraising events and donations from past supporters to drive donations. However, with the rise of digital giving and a shift in donor behavior, they noticed stagnation in donations and volunteer engagement.
Goal: Increase donations and volunteer sign-ups through digital channels.
Strategy
- Email Campaign: Sent personalized emails to past donors, highlighting new initiatives.
- Social Media Fundraising: Used Facebook and Instagram to run targeted fundraising campaigns.
- SEO Optimization: Improved website SEO to rank higher for keywords related to charity and donations.
Results
- Donation Growth: Donations increased by 60% during the campaign period.
- Volunteer Sign-Ups: Volunteer sign-ups doubled, driven by targeted social media ads.
- Email Engagement: Email open rates improved from 20% to 35%, with a click-through rate of 10%.
- Increased Traffic: Organic website traffic increased by 40% due to improved SEO.
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