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Case Study
Atlas Auto Body Shop
Atlas Auto body shop was initially relying on word-of-mouth and traditional advertising methods to attract customers. However, they noticed a decline in foot traffic and struggled to reach a broader local audience.
Goal: Increase local visibility and attract more customers through SEM and SEO strategies.
Strategy
- Google Ads Campaign: Targeted local keywords related to auto body repair services.
- SEO Optimization: Focused on local SEO, optimizing the website for search terms like “auto body repair near me.”
- Social Media Marketing: Regular posts on Google Business profiles displaying before and after photos.
Results
- Increased Website Traffic: 150% increase in website traffic over six months.
- Inbound Leads: Monthly inbound leads grew by 80%.
- Return on Ad Spend (ROAS): Achieved a 6x ROAS on Google Ads.
- Local Visibility: Elite Auto Body appeared in the top 3 search results for key local terms, driving more walk-ins.
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